Copywriting: Is your writer an imposter?
They're out there ... counterfeit copywriters lurking behind reputable creative-for-hire websites declaring dubious claims of grandeur. They promise expert SEO capabilities, creative ad writing, and pulse-pounding press releases.
The headlines scream: "Best copywriting for every business!"
There's some truth buried beneath the illusion they create. They do, after all,
type words on a page. They also lift copy from your competition, misspell your company name, abuse grammar, and miss the point, which is
compelling a prospective buyer to take action.
Yet, at $2.00 per page, where's the harm? The worst that can happen is that a few visitors to your site go to the competition.
Or 99% of your expensive mailers end up in a landfill. Or maybe you get sued by the owner of the words they sold you.
If you want to save money, eat at home more often. I urge you not to skimp on your message.
Copywriters: The real ones care.
I'm Mike Spanjar, a 20-year writing veteran, and I take sales and marketing seriously. I am based in Milwaukee, Wisconsin and work with clients across the United States.
I still get a kick out of good copy. I truly care about the job. I show people a better future if they use your product.
Good, creative copy comes from fresh thinking, a goal, a place where people wish they could be. That's how I feel, anyway.
My portfolio will help you see that I stand behind that vision. I want your prospects to get off the fence and leap into
your database.
Your receptionist/designer/CPA is not a copywriter. I've seen many companies let their staff take a swing at writing copy. Betty might be great at answering the phones, and Jim Bob could be a crack designer, but neither is a seller of ideas.
Put another way, ask yourself this: "Is my business generating as much revenue as it could, and if not, how much more could
it be making?" Take that number, multiply it by the number of years you've let an amateur present your message, write it on a two-by-four, and beat yourself over the head with it until you are ready to call me.
By the way, if you've read this far, you've found a copywriter who successfully captured your attention. That's one more reason to call.
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Freelance Copywriter Mike Spanjar
Man of the Hour

Mike's first business card, circa 1988
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