Copywriting: Make no mistakes.
Have you seen them? Those nameless, faceless
"copywriters" occupying various talent-for-hire websites. They do it
all, claiming they write ads, press releases, brochures, SEO
projects, etc.
They tell a version of the truth. They do, after all,
type words on a page. They also plagiarize, misspell quite a bit, lack
style, and fall short of compelling a prospective buyer to take any
action. Yet, at $5.00 per project, how can you go wrong? The worst that
can happen is that a few visitors to your site go to the competition.
Or 99% of your expensive mailers end up in a landfill. Or maybe you get
sued by the owner of the words they sold you.
If you want to save money, install energy-efficient lighting. I urge you not
to skimp on your message.
Copywriters: Some still care.
I'm Mike Spanjar, and I take sales
and marketing seriously. I
am based in Milwaukee, Wisconsin and work with clients across the
United States.
I love good copy. You can still find great writers, they
are just harder to come by. These are the ones who truly care about the
job; they promise an ideal future, they create urgency, they sell.
By contrast, the industry is cluttered with desperate writers
from foreign
countries doing their feeble best to emulate the English
language.
Good creative copy represents fresh thinking, a target, a single theme, a place nobody has been, a higher standard.
That's how I feel, anyway.
My portfolio will help you see that I care about
creativity, accuracy, fun and professionalism. I want your prospects to get off the fence.
Tell your receptionist or designer to do their jobs.
Using someone other than a professional copywriter to
get your message across is a BIG gamble. Betty might be great
at answering the phones, or perhaps she is a crack designer, but she's
not a seller of ideas.
Put another way, ask yourself this: "How much more
revenue could my business potentially be making?" Take that number,
multiply it by the number of
years you've let an amateur present your message, write it on a
two-by-four, and beat yourself over the head with it until you are
ready to call me.
By the way, if you've read this far, you've found a copywriter who
successfully captured your attention. There's one more reason to call.
|

Freelance Copywriter Mike Spanjar
Man of the Hour

Mike's first business card, circa 1988
|