Copywriting: Is your writer an imposter?
They're out there ... counterfeit copywriters
lurking
behind reputable creative-for-hire websites declaring dubious claims of
grandeur. They promise expert SEO capabilities, creative ad writing,
and pulse-pounding press releases.
The headlines scream: "Best copywriting for every
business!"
There's some truth buried beneath the illusion
they
create. They do, after all,
type words on a page. They also lift copy from your competition,
misspell your company name, abuse grammar, and miss the point, which is
compelling a prospective buyer to take action.
Yet, at $2.00 per page, where's the harm? The
worst that
can happen is that a few visitors to your site go to the competition.
Or 99% of your expensive mailers end up in a landfill. Or maybe you get
sued by the owner of the words they sold you.
If you want to save money, eat at home more often.
I urge you
not
to skimp on your message.
Copywriters: The real ones care.
I'm Mike Spanjar, a 20-year writing veteran, and I
take sales
and marketing seriously. I
am based in Milwaukee, Wisconsin and work with clients across the
United States.
I still get a kick out of good copy. I truly care
about the
job. I show people a better future if they use your product.
Good, creative copy comes from fresh thinking, a
goal, a place where people wish they could be.
That's how I feel, anyway.
My portfolio will help you see that I stand behind
that
vision. I want your prospects to get off the fence and leap
into
your database.
Your receptionist/designer/CPA is not a
copywriter.
I've seen many companies let their staff take a swing at
writing copy. Betty might be great
at answering the phones, and Jim Bob could be a crack designer, but
neither is a seller of ideas.
Put another way, ask yourself this: "Is my
business
generating as much revenue as it could, and if not, how much more could
it be making?" Take that number,
multiply it by the number of
years you've let an amateur present your message, write it on a
two-by-four, and beat yourself over the head with it until you are
ready to call me.
By the way, if you've read this
far, you've found a copywriter who
successfully captured your attention. That's one more reason to call.
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Freelance Copywriter Mike Spanjar
Man of the Hour

Visit my
company, Bold Copy
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